What is WeFlip?

WeFlip was launched in October 2018 by the GoCompare Group. In true GoCompare fashion, they’ve opted for a cheeky (if annoying) mascot in the form of an Australian chameleon. Like Switchd, they are an automated energy switching service, although there are a few very important differences between us and them.

What does WeFlip do?

As an automated energy switcher, WeFlip search for better energy deals for you and automatically switch you to that deal. However, WeFlip make money by taking commission from the energy companies that they switch you to. This means that, whilst they might be checking every tariff in the UK, they will in reality only switch you to a tariff that pays them money. On average, just one third of tariffs pay a commission, meaning that you’re missing out on the majority of available deals.

How much does WeFlip cost?

WeFlip is free, but there is a hidden cost to signing up with them. The money you save by going with a free switcher is almost always less than the money you would be saving by getting the best deal with a fee-charging service.

Why is Switchd better?

From just £1.99 per month, we can get you the best energy deals out there, as we search the whole market for you (not just the ones that pay commission), switching to the very best deal available. For a small fee, our service saves you over £100/yr more than free automated switching services and comparison sites. We’re so sure that we’ll get you a better deal, we don’t even start charging you until we’ve saved you at least £50 on your energy bills.

How we calculated the saving

We regularly anonymise our customer information, then run them through our competitors to ensure we are offering the best deal. The results are below. Ready to join Switchd? Click here

Price Comparison Site

Incorrect deal - overpaying £86.

80% of the time, the cheapest deal was not shown. Hidden within the website the best deal was available, but as shown through Flipper's research, 97% of people can't find it.

Free Auto Switching Service

Incorrect deal - overpaying £69.

45% of the time, the cheapest deal was not shown. Since free auto-switchers make money through commissions from suppliers they do not offer the best deal to their customers.

Wrong time - overpaying £81.

20% of the time, a switch was recommended when the new tariff was a more expensive tariff. Price comparison sites want you to switch then and there, so as long as you save over the year they will switch you to the wrong deal.

No switch - overpaying £145.

35% of the time, free auto switchers recommended staying on the current tariff, when a cheaper tariff would have saved money over the remaining duration of their tariff (including exit fees). They do this as need to comply to supplier conditions to earn commission.

Yearly switches - overpaying £31.

Price comparison sites prompt you to visit their website when a deal is coming to an end but they don't suggest earlier or they break their agreements with suppliers. This loses you £31 a year.

Yearly switches - overpaying £27.

Free automated switching services need to comply to supplier conditions, meaning they wait till switches end. This stops them switching regularly. This loses you £27 a year.


Both in agreement that a customer should not switch tariff at that time.


Total loss every year


Total loss every year