What is AutoSergei?

AutoSergei is an energy price comparison brand offered by Compare the Market. You may have seen their witty ads on TV, parodying the much-overhyped presentations that Apple’s Steve Jobs became well-known for. AutoSergei was launched in December 2018 to promote EnergyCheck, the site’s energy price comparison function.

What does AutoSergei do?

It is quite fitting for Compare the Market to be promoting this new product by referencing the unnecessary hype of new technology. For all its hype, all AutoSergei actually does is send you an alert when it find you a better deal. They won’t perform switches for you, just tell you which one to switch to. In addition, AutoSergei is unlikely to be sending you the best deal on the market. It makes money by taking commission from suppliers that are included in their energy price comparisons, so it will never recommend you any of the thousands of energy tariffs that don’t pay them.

How much does AutoSergei cost?

AutoSergei’s alerts are free to receive, and you’ll then have to do the switch yourself. As they don’t switch you to the best deal possible, you’ll also be paying the price of ending up on a less-than-best deal on your energy bills.

Why is Switchd better?

From only £1.99/month, we can get you the best energy deals out there as we search the whole market for you (not just the ones that pay commission.We also automatically switch you to the better deals, so you don’t have to do anything and you’ll always be on the absolute best deal, forever! By switching with Switchd, the typical household saves over £100 per year more than free comparison sites. And the best news of all? We won’t start charging you until you start saving at least £50!

How we calculated the saving

We regularly anonymise our customer information, then run them through our competitors to ensure we are offering the best deal. The results are below. Ready to join Switchd? Click here

Price Comparison Site

Incorrect deal - overpaying £86.

80% of the time, the cheapest deal was not shown. Hidden within the website the best deal was available, but as shown through Flipper's research, 97% of people can't find it.

Free Auto Switching Service

Incorrect deal - overpaying £69.

45% of the time, the cheapest deal was not shown. Since free auto-switchers make money through commissions from suppliers they do not offer the best deal to their customers.

Wrong time - overpaying £81.

20% of the time, a switch was recommended when the new tariff was a more expensive tariff. Price comparison sites want you to switch then and there, so as long as you save over the year they will switch you to the wrong deal.

No switch - overpaying £145.

35% of the time, free auto switchers recommended staying on the current tariff, when a cheaper tariff would have saved money over the remaining duration of their tariff (including exit fees). They do this as need to comply to supplier conditions to earn commission.

Yearly switches - overpaying £31.

Price comparison sites prompt you to visit their website when a deal is coming to an end but they don't suggest earlier or they break their agreements with suppliers. This loses you £31 a year.

Yearly switches - overpaying £27.

Free automated switching services need to comply to supplier conditions, meaning they wait till switches end. This stops them switching regularly. This loses you £27 a year.


Both in agreement that a customer should not switch tariff at that time.


Total loss every year


Total loss every year