USwitch and price comparison sites are famous for their catchy tv adverts. However, they don’t have to show you the best energy deal up front. They try to cleverly hide the best energy switching deals and show you the ones they get paid for instead. The calculation they use is also flawed. Sometimes, the best option is to wait before switching, but these sites will tell you to switch energy immediately so that they get paid. They are paid big fees when you switch to more expensive deals.
80% of the time, the cheapest deal was not shown. Hidden within the website the best deal was available, but as shown through Flipper's research, 97% of people can't find it.
45% of the time, the cheapest deal was not shown. Since free auto-switchers make money through commissions from suppliers they do not offer the best deal to their customers.